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December 08, 2005
Mickey for the 20-somethings
One of the latest guerilla marketing tactics among apparel retailers have been to combine private shopping with recruiting. The company shuts down a store early, invites a bunch of MBAs, brings in some recruiters, and pays for lots of free alcohol. Yesterday J. Crew did them all one better by bringing in the CEO, Millard "Mickey" Drexler.
Mickey is 60, looks like he's 40, acts 35, and has the energy of a big teenager. He's also one of the rare people who give that "I would be a great boss" vibe. (Jon Costas and the CFO of my client in Europe are others.)
I'm going to update this entry later with some information on what Mickey said. For now, it's time for Follies.
Posted by adrianjo at December 8, 2005 06:30 PM