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June 25, 2005
An open letter to the bigwigs in Cincinnati
Dear Procter & Gamble:
I recently purchased one of your newfangled "Swiffer mopping systems." As a bachelor, I am admittedly not a savvy consumer of mopping systems. Your bottle claims that it lasts 2-3 months "under normal usage." Mine had much shorter duration. I would have expected at least 2-3 months duration on account of two factors. One, I live in Manhattan, which means that my kitchen and bathroom are so small that the typical American would not fit in them. Two, I am a single male, which means that I wash the floor only when I expect a visit from an amateur health inspector (i.e. any attractive female visitor aged 21 to 27 years). Please consider revising your product claims to be more realistic.
Sincerely,
Adrian Jones
UPDATE: I received a generic letter from P&G saying that they were "reviewing" my comments. They included a coupon for another bottle of mopping fluid. It turns out that the bottle that comes with the system is a trial-size bottle, and the refill bottles are larger and therefore last longer. Seems like this causes needless confusion of customers.
Posted by adrianjo at June 25, 2005 03:50 PM
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